Frankfurter specialists, Westlers has offered advice on how pubs and bars can make the most of summer by reacting to consumer trends, increasing their customer footfall and profits.
To take advantage of the summer weather, organising events and promotions is a great way to increase customer footfall. The sporting calendar is always packed over the summer months with events such as the FA Cup Final and the Rugby World Cup increasing the likelihood of customers deciding to go out.
Adapting food menus to themes like the weather or a sporting event can be a great way to attract customers and freshen up an outdated menu. The rise of street food has been one food trend that continues to grow as new and interesting recipes are appearing.
Robert Burns, marketing controller at Westlers said: “Street food is one of the top trends at the moment as consumers continue to seek out food that can offer a quick and delicious dining experience. Outlets that offer a street food option such as frankfurters can commercialise the growth in demand for street food. Being able to provide customers with a quick serve menu item is ideal for those busy summer days and sporting events, where footfall is high.”
Robert said: “Caterers can often find it hard to meet demand in peak trade, so we have created a premium product that is both quick and easy to cook, whilst enabling kitchen staff to add value by adding exciting toppings and sides such as Chilli, Jalapenos, salsa or seasoned fries.”
Westlers offers packages to help support outlets which include equipment such as roller grills, steamers and bain maries; POS materials such as posters and flags; and sundries such as branded frankfurter boxes.